How Much Does Video Production Cost for Home-Service Companies?

Ask a video production company what a project costs and you usually get the same answer: it depends — book a call. It does depend. But you run a service business. You publish your diagnostic fee. You quote real numbers before the work starts. You should expect the same courtesy.

So here it is. This page explains what actually drives video pricing, then lists our exact package prices — the same numbers every client pays. No quote call required to see them.

Why video pricing is hard to pin down

Five things move the number on any video quote: crew size and gear, the number of shoot days, how many finished assets you get and in how many formats, revision rounds, and usage rights. All fair. But the biggest variable is quieter: where the job ends.

Most quotes end at file handoff. You get a finished video and a download link. Getting that video working — on your landing page, uploaded properly to YouTube, cut for Facebook and Instagram, wired into call and form tracking, running in ads — is usually somebody else's invoice, or nobody's job at all. Two quotes can be thousands apart because one prices a file and the other prices a working system.

The three ways video gets priced — and what each hides

• Day rate. You buy crew time. Then you own the problem of turning raw footage into finished assets, and finished assets into booked calls.
• Per-project quote. Clean for one video. But every new cut, new format, and new placement reopens the negotiation, so the system never gets built.
• Percentage of ad spend. Common on the agency side: the more you spend, the more they make, whether or not the phone rings. We never price this way. Flat fees only — your ad budget goes to the platforms, not to us.

What we charge — exact prices

These are the published prices. The full breakdown of what's inside each package lives on the packages page.

The front door. A hero conversion video for the top of your landing page, a 30-second cutdown, 8 vertical cuts captioned for YouTube, Facebook, and Instagram, landing-page placement and embeds, call and form tracking, and a 30-day proof snapshot. Built to fix the most expensive leak first: paid clicks landing on a wall of text.

A 30-second intro video for each technician, delivered to the homeowner before the visit — trust before the knock. Filmed as part of a shoot day.

A recruitment film, 6 vertical cuts, and a hiring campaign built to reach working techs — the ones who are employed and never see your job posting.

The ongoing system: scheduled shoots, new cuts every month, full video campaign management, and a monthly proof report — what ran, what it cost, what it booked.

What's usually extra — and what isn't here

Read enough video quotes and a pattern shows up. The shoot and the edit are in the price. Landing-page placement is extra. YouTube setup is extra. Campaign management is a different vendor. Call tracking is your problem. Reporting is a view count in an email. Each piece is small; together they're the difference between owning a video and having video work.

Our packages price the whole chain — production, deployment, tracking, and reporting — because the chain is the product. The one number that stays entirely yours is ad spend: it's paid directly to Google or Meta, and we never mark it up or take a commission on it.

How to compare video quotes

Whatever you buy, from whoever you buy it, put these seven questions on the quote:

1. How many finished assets, in which formats — one 16:9 file, or a full set of vertical cuts for every channel?
2. Who places the video on the landing page and confirms it loads fast?
3. Who uploads natively to YouTube, Facebook, and Instagram — and sets each one up properly?
4. Who runs the ad campaigns, and what does that management cost?
5. Who installs call and form tracking — and who actually reads it?
6. What arrives monthly: cost per booked call, or a view count?
7. What happens in month two — new cuts, or silence?

If the answers to two through seven are “that's on you,” the quote is smaller than the job.

Frequently asked questions

How much does a recruitment video cost?

The Hiring Engine is $7,495 — recruitment film, 6 vertical cuts, and the hiring campaign build — with ongoing campaign management at $995/month if you want it run for you. See the Hiring Engine, and for the strategy behind it, read our guide to recruiting HVAC technicians.

How much should a home-service company budget for ad spend?

Ad spend is separate from production and stays in your control. It's paid directly to the platforms, we never mark it up or take a percentage, and the right number depends on your trade, your area, and your season — it gets set together in the Funnel Map session, against your call capacity.

Why publish prices at all?

Because these are productized packages — the same system, the same deliverables, the same tracking every time. Custom agencies quote by the job because every job is different. A system isn't, so the price has nothing to hide behind a phone call.

Is this worth it for a smaller shop?

Our packages are built for residential home-service companies running about 3 or more trucks, roughly $1M+ in revenue — the size where paid clicks, hiring, and call volume make video pay for itself. If that's not you yet, bookmark this page for the season it is.

See the full packages

Every package, everything inside it. Serving trades companies across Niagara, Hamilton, the GTA, and Western New York. Proof that sells.