Job boards only reach active job seekers.
The experienced technician you want is usually employed. The message has to reach the feed they already use.
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Recruiting system for the trades
The techs you want already have jobs and are not reading postings. Reach them where they scroll, show them how the shop runs, and track which applicants came from the work.
Planned for the careers page and paid recruiting placements.
01 / Where it leaks
The experienced technician you want is usually employed. The message has to reach the feed they already use.
Pay, equipment, leadership, training, and the day on the job need to be visible before a technician decides the conversation is worth having.
If every applicant arrives in one inbox, you cannot tell whether the campaign brought the right people or just more names.
02 / The system
Working rule
The business case
Recruiting video lets candidates see the standards, work, and people behind the posting before they decide whether the move is worth it.
That opens a second budget line for the shop: a trackable recruiting system, separate from the marketing work that brings customers in.
Read the recruitment video guide03 / The working assets
A clear 16:9 and vertical master for the careers page, YouTube, and the first paid placement.
Real technician perspective, a day on the job, the owner on how the shop runs, and the details candidates need before applying.
Conversion paths and reporting make the source visible instead of guessing which channel created the candidate.
FAQ
Next step
Serving trades companies across Niagara, Hamilton, the GTA, and Western New York. Proof that sells.