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Recruiting system for the trades

Recruitment Video Production for Trades

The techs you want already have jobs and are not reading postings. Reach them where they scroll, show them how the shop runs, and track which applicants came from the work.

Hero video placeholderRecruitment video pending approved footage.

Planned for the careers page and paid recruiting placements.

01 / Where it leaks

The search is only the start.

Find the point where the buyer loses certainty, then give that decision a better asset.
01

Job boards only reach active job seekers.

The experienced technician you want is usually employed. The message has to reach the feed they already use.

02

A post does not show how the shop runs.

Pay, equipment, leadership, training, and the day on the job need to be visible before a technician decides the conversation is worth having.

03

The recruiting source gets lost.

If every applicant arrives in one inbox, you cannot tell whether the campaign brought the right people or just more names.

02 / The system

Hiring is a recruiting-budget purchase.

It should not compete with the marketing line. The Hiring Engine puts a real shop, real techs, and an applicant-source trail in front of employed candidates.
  • One recruitment film plus six vertical cuts, built around the crew, the work, the equipment, and the way the shop operates.
  • Careers-page and paid-placement planning for Meta, TikTok, and YouTube, where employed technicians actually spend attention.
  • Pixels and conversion events matched to the application or call path, so applicant source is visible.
  • A flat management line for campaign operation and reporting, separate from platform media and your broader marketing budget.

The business case

Job boards are dry. Their feeds are not.

Recruiting video lets candidates see the standards, work, and people behind the posting before they decide whether the move is worth it.

That opens a second budget line for the shop: a trackable recruiting system, separate from the marketing work that brings customers in.

Read the recruitment video guide

03 / The working assets

Film once. Put every cut to work.

One organized shoot is only useful when every cut has a destination and a measurement path.
01

Recruitment film

A clear 16:9 and vertical master for the careers page, YouTube, and the first paid placement.

02

Six vertical cuts

Real technician perspective, a day on the job, the owner on how the shop runs, and the details candidates need before applying.

03

Applicant-source tracking

Conversion paths and reporting make the source visible instead of guessing which channel created the candidate.

FAQ

Questions before you change the destination.

Next step

Give the next good technician a reason to call.

Serving trades companies across Niagara, Hamilton, the GTA, and Western New York. Proof that sells.