If you're weighing us against a full-service marketing agency, the two aren't the same purchase — and depending on what you need, the agency may be the right call. Here's the honest version.
What a full-service agency does
A home-services marketing agency takes over your marketing function. That usually means your website, SEO, Google and Meta ad management, reputation management, sometimes your CRM and lead handling. One vendor, one invoice, broad coverage. For an owner who wants to hand off the whole category and stop thinking about it, that's a real product and a reasonable buy.
Common pricing models: a monthly retainer, a percentage of ad spend, or a bundled fee where production is treated as an extra.
What we do
We build one thing: the conversion video system. Production, deployment, video campaign management, and tracking to booked calls. We don't run your whole marketing department — we own the part where video changes the outcome, and we own all of it end to end.
Where the models actually differ
Video is core, not an add-on. At most agencies, video is a line item subcontracted to a production vendor, coordinated by an account manager. That's where the gap opens: the shoot happens, the files come back, and nobody's job is making sure eight vertical cuts are live on the right placements with tracking attached. For us, that chain *is* the product.
Flat fees, never a percentage of spend. Percentage-of-spend pricing means the vendor earns more when you spend more, whether or not the phone rings. Our fee is flat, so the only thing left to optimize is booked calls per dollar. More on why.
Published prices. Ours are on the site — exact figures, no discovery call required to see them. See how video production costs work.
Specialized recruiting. Most agencies market for customers. Hiring is a separate budget and a separate campaign discipline, and we build for it deliberately.
Where an agency wins — pick them if this is you
Be direct about this, because choosing wrong wastes everyone's time:
- You need a new website. We don't build websites. We place video on the one you have.
- You need full SEO. Technical audits, content programs, link building, local citations at scale — not our scope.
- You need search and shopping ads managed. We manage video campaigns. Your text search campaigns need someone else, or need to stay in-house.
- You want one vendor for everything. We're a specialist. If consolidation is the goal, a full-service shop delivers that and we don't.
- You need reputation management or a lead-answering service. Neither is ours.
Where we're a better fit
- Your ads are running fine and the clicks aren't converting.
- You've bought video before and it's sitting in a folder doing nothing.
- You can't hire technicians and job boards aren't working.
- You want marketing tied to booked jobs, not to views and impressions.
- You already have a marketing vendor and want the video half done properly alongside them.
That last one is worth saying plainly: we work fine next to your existing agency. We're not asking anyone to fire theirs.
FAQ
Can we use you and keep our current agency?
Yes. They keep the website, SEO, and search ads; we handle video production, deployment, and video campaigns. We'll coordinate on tracking so nobody's numbers contradict anybody else's.
Do you take a percentage of ad spend?
No. Flat fees only. Your ad budget goes directly to the platforms and we never mark it up.
Do you do SEO?
Not as a service. Video assets are deployed with schema and native uploads that support search, but that's a byproduct, not a program.
Do you build websites?
No.