The click lands on a text page.
You paid to get the homeowner there. Give them a face, a truck, the work, and a reason to call before they bounce.
Marketing for the trades
Marketing for Home-Service Companies
Most marketing companies sell you clicks and treat video as a line item. We build the video half properly and tie it to booked calls.
Hero video placeholderClient reel pending approved footage.
Planned for the paid-click landing experience.
01 / Where budgets leak
Your media budget is not the whole system.
The click is only the handoff. The work after it decides whether the phone rings.The customer has not met the person at the door.
A technician introduction before arrival turns an unknown knock into a known appointment.
Hiring sits outside the marketing plan.
It is a separate budget. Treat it that way, reach employed techs where they scroll, and track the source.
02 / The specialist layer
Build the part the customer can see.
We make the paid click, the service call, and the recruiting campaign work together.- Funnel Map: the paid service lines, pages, and trust breaks worth fixing first.
- A half-day shoot built around the owner, real crew, real work, and the exact cuts the funnel needs.
- Landing-page placement, native Google uploads, vertical ad cuts, and technician-introduction delivery.
- GA4, GTM, call and form tracking, plus a proof report that ties activity back to booked calls.
We run
The video and measurement layer: what the buyer sees after the click, what the crew sees before the doorbell, and how the result is tracked.
We do not run
SEO retainers, a daily social calendar, a brand refresh, or percentage-of-spend media buying. If that is the work you need, hire an agency built for it.
Trade lead-gen test
Renting demand is fast. Owning the next call compounds.
Buying leads rents the relationship. Your conversion video, service page, technician introductions, and measurement stay with your company after the campaign ends.
If you need calls this week and have nothing built, buying leads can cover the gap. Then build the asset layer that gives the next paid click somewhere better to land.
Compare owned demand with lead services03 / Published prices
Scope first. Then the number.
Package pages show the exact deliverables and published price. No percentage of your ad spend.Paid clicksThe Conversion KitTrust at the doorMeet the TechRecruiting budgetThe Hiring EngineSystem that compoundsThe Growth Engine
Flat fees. Never a percentage of spend. Your platform budget is paid directly to Google or Meta. We scope the video and measurement layer as a clear line item.
See every package and published price04 / By trade
The asset changes by service line.
Start with the jobs, emergency windows, estimate paths, and proof gaps your team is trying to fix.05 / Tracked to calls
The proof report is the point.
Not a view count. Not a file delivery. A clean record of what ran, what it cost, and what it booked.Placement
Landing pages, Google properties, YouTube, ads, and pre-arrival messages are placed on purpose.
Signal
GA4, GTM, call and form tracking connect the activity to real inquiry paths.
Booked calls
The monthly report reads the result against the jobs your team is trying to win.
FAQ
Questions owners ask before they switch the destination.
Next step
Make the next expensive click easier to trust.
Serving trades companies across Niagara, Hamilton, the GTA, and Western New York. Proof that sells.